My response to : Brief on use of branded characters to market to kids | Food Politics — Our Green Nation

My response to : Brief on use of branded characters to market to kids | Food Politics — Our Green Nation

The Robert Wood Johnson Foundation has a new Issue Brief on food companies’ use of branded characters to market to kids. Here’s what it’s talking about: These, RWJ says, work better with junk foods than healthy foods, even though some child health advocates have called for their use only for healthy foods. I don’t want […]

via Issue Brief on use of branded characters to market to kids | Food Politics — Our Green Nation

I just thought I’d share this awesome post about food (I use this term loosely) companies’ marketing gimmicks for their next generation of junk food junkies! Seriously, sometimes I think the corporate food industry is REALLY screwing with the lives and health of the people I care about!

I feel like we’ve ALL got to get MUCH MORE active when it comes to what we’re allowing our families to eat as well as taking these corporate giants to task for their deceptive marketing (i.e. obscure food labels, deceptive language in ingredient lists, etc) strategies as well as what constitutes “natural” ingredient vs. unnatural; ’cause I can tell YOU there’s a huge difference between their description and MINE (I can also say the food advocates feel the exact same way as i do!)

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